Portfolios Archive

Client Stories

Case studies and examples of real campaigns, executed with QIVA precision.

Grenade
Engineering a high-impact reset in China.
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Floradix
Re-positioning & insight to drive Market Leadership in China.
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CEVA
More than e-comm – CEVA reach new audiences in animal health through innovation.
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Navage
Faced with a crowded market and zero brand awareness, Naväge needed a partner to turn ambition into commercial reality.
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The China Brand Growth 'Manifesto'

A statement of intent; our essential document on how to grow your brand in China.

2023 traffic has governed the promotional language of the major platforms in China – none more so than Alibaba. With the cost of traffic becoming less and less affordable to the average seller, however, platforms have begun to lose their currency amongst sellers – the only winner for some time, has been Alibaba. But this is changing. When you walk…

What Alibaba/Tmall's change of strategy tells us about the nature of selling to Chinese consumers.

Digital Payments

Where the West has been replacing bank-based magnetic stripe cards with chips, China has been doing something much more profound and exciting: transforming its payments system with digital wallets and QR codes, owned by their big tech firms. Alipay runs through Alibaba (China’s own Amazon) and WeChat pay runs through Tencent (China’s version of Tencent). Despite having the largest card network…