Equip for entry & growth
From market entry to operational strategy, our data methodology helps brands to understand people and navigate the Chinese market with confidence.
Our model enables clients to make clear, timely and purposeful choices. Ones which are informed by quantitative methodologies and on-the-ground relationships with retailers, distributors and technology platforms.
- Opportunity evaluation
- Market entry strategy
- eCommerce strategy
- Operational strategy
Create resonance and trust
Generating influence is key to inspiring customers to trust your brand in an insulated market. Whether that’s ‘always on’ marketing, reaching key opinion leaders, producing creative design or carrying out effective PR.
We optimise brand building through real-time connection with your customers and sales platforms. This approach enables forensic understanding of target audiences, personalisation of messaging and innovative delivery.
- Social Media Activation
- Communications Strategy
- Official Marketing
- Non-official marketing (KOLs)
Convert trust to commitment
We help brands to sell with resilience in a landscape that is dynamic, infused with technology and integrated with social. We do this in sectors as varied as cross-border eCommerce and offline retail.
Our model involves creating sales channels optimised to your market opportunity, integrated with marketing, and powered through little data insights.
- Marketplace management
- TP selection
- Retail integration (O2O)
- Social Commerce
How it all works together
We use little data to help you understand your target customer. We help you deliver the right message, at the right moment, and in the right place, to inspire their trust. We measure your impact on your customer through sales, refining and adapting to drive resilient growth. This process never stops – your customer is not static; not should you be.