Who:
Herbal health food manufacturer from Germany, famous for their Floradix brand
Why:
To inspire healthy living while protecting nature and the environment
How:
Using the highest standards of quality, social responsibility and environmental protection in plant cultivation
About Salus:
Imperative for change:
Salus Haus – owner of the Floradix® brand – wanted to scale its presence in China by driving demand for its iron tonic.
Our Solution:
Precision through data:
We used little data to identify performance issues and opportunities for immediate growth; both inside and outside the eCommerce ecosystem.
Improved conversion:
We used little data to identify a link between consumer demands for health and beauty. We used this theme to expand our target audience reach and double conversion rates.
eCommerce optimisation:
We optimised the Flagship store, from search to onsite marketing, leading to a 370% increase in sales during 11.11.
Digital amplification:
We worked with > 500 key opinion leaders to create high quality, organic content that spoke to the needs of Salus’ target consumer group.
Client Feedback
"Salus commissioned QIVA to implement a plan to increase consumer demand for the Floradix brand. Working with QIVA, we have strengthened our capability and the results have been fantastic. It’s a great pleasure working with Ellie and team. We can absolutely recommend their services"
Head of Asia & Greater China
Salus (Floradix)
