Who:
Multinational fast food chain
Why:
Bringing people and communities together
How:
Creating memorable experiences
About Nando's:
Imperative for change:
Nando’s wanted to leverage their overseas popularity with Asian consumers to create new growth in Asian markets.
Our Solution:
Customer targeting:
We targeted former international students with memories of Nando’s, creating a community with shared experiences of Nando’s
Data-led decision-making:
We introduced sales and marketing analytics to generate insight and guide decision-making
Brand amplification:
We worked with key opinion leaders on strategic social channels to amplify and drive traffic to online and offline channels
Channel management:
We optimised eCommerce store searchability and design, introducing new tracking methods to follow consumer behaviour
Client Feedback
“We have seen measurable impact across sales and marketing metrics since starting to work with QIVA. As a brand, we are all about working globally and acting locally. With QIVA as our partner, we feel really confident in our local execution”