QIVA enables global healthcare brands to grow with confidence in China. We fuse strategic insight with precision execution, leveraging specialist healthcare and regulatory expertise to turn market complexity into a competitive edge. Our team bridges the critical gap between global headquarters and the realities of China’s fast-moving consumer healthcare sector —managing everything from compliance and supply chain resilience to digital marketing, ePharmacy, and consumer engagement. Turning your strategy into effective execution.

Foundation & Recognition (2016–2021)

QIVA was founded in 2016 by Ellie Adams, a former management consultant and fluent Mandarin speaker, with a vision to professionalise China market strategy and execution for healthcare brands. This focus on specialist excellence was validated in 2021, when QIVA won its first international award for the strategic growth delivered for Floradix.

Expansion & Alliances (2022–2024)

In 2022, we established our first wholly-owned Chinese subsidiary to support a rapidly growing on-the-ground team. Momentum accelerated in 2024 as QIVA became an IQVIA Consumer Health Alliance Partner and secured the prestigious Alibaba ‘Best New Entrant’ award for our client, Navage—proving our ability to launch and scale effectively.

Leadership & Future Growth (2025)

In 2025, we expanded our mandate to take on our first domestic Chinese healthcare clients and cemented our industry authority as guest speakers at Nicholas Hall and PharmaSynergy. We are moving fast; follow our blog to keep tuned on what comes next.

At QIVA, our team is our strategic edge. We combine global healthcare experience with deep, local expertise in China. International brands expect world-class compliance, transparency, and professionalism; we deliver that, matched with the on-the-ground networks and executional power needed to win here. We are the bridge between your headquarters and the reality of the Chinese market.

Our core team of 30+ bilingual commercial experts is trusted by global leaders to deliver results, not just plans. They are supported by a curated network of Associates—local marketing specialists who live and breathe Chinese culture. This blended model gives you access to precision skills for tailored execution while minimising the fixed overheads you pay for.

We extend our capabilities through strategic alliances, ensuring our clients receive best-in-class support across every specialism.

• Associate Network: The wider QIVA team includes specialist Associates, many of whom are non-English speakers. Their role is critical. They ensure our strategies are not just locally relevant, but culturally embedded, providing unparalleled insights in compliance and market intelligence.

• IQVIA Consumer Health: QIVA is the exclusive alliance partner for IQVIA Consumer Health in China. This powerful partnership combines our local execution with IQVIA’s global data, research, and regulatory network. For our clients, it means every decision is backed by world-class insights and delivered with the agility of a dedicated local team.

• Dentons: As one of the country’s leading international law firms, Dentons strengthens our clients’ IP protection and regulatory enforcement. This partnership integrates practical, day-to-day platform monitoring with the power to escalate cases into formal legal action, ensuring your brand and investment are rigorously protected.