Does it matter if your commercial partner in China is a dedicated healthcare specialist rather than a generalist supplier? Absolutely. The Chinese healthcare market demands specific expertise—from navigating complex patient journeys to managing strict regulatory environments. QIVA was built as a specialist. Our team and vetted partners ensure your brand is not just managed, but protected, compliant, and positioned for ethical growth.

Claims Optimisation

We leverage deep healthcare and market expertise to transform technical evidence into persuasive, compliant messaging. Where others see regulation as a barrier, we see a competitive edge. Our marketing team collaborates closely with legal experts to ensure every claim is credible and compliant. This gives your brand authentic traction with the right consumers while remaining firmly within regulatory boundaries.

E-Pharmacy

We partner directly with leading Chinese e-Pharmacy platforms to extend your reach and build immediate credibility. Through established relationships with giants like AliHealth, JD Health, and Ping An Good Doctor, we accelerate market entry. We position your brand exactly where health-conscious consumers go to shop, bypassing the learning curve generalist agencies face.

Pharmacovigilence

Effective systems protect consumers, safeguard brand equity, and strengthen trust. QIVA helps brands construct pharmacovigilance processes that meet both local Chinese and global standards, integrating seamlessly with your existing systems. Our specialist expertise delivers:

• System Development: Robust frameworks to identify and manage key risks.

• Adverse Events: 24/7 support structures with comprehensive data trails.

• Product Safety: Platform expertise to create two-way dialogue and customer reassurance.

• Customer Care: Clear, responsive systems to manage consumer experience and complaints.

HCP Marketing

In China, consumers demand data and validation from medical experts. HCP marketing is therefore not optional; it is a critical growth driver. We identify and shortlist HCPs by clinical relevance, building authentic, mutually beneficial partnerships. We empower these experts to share knowledge that resonates naturally with patient groups, ensuring engagement remains compliant, credible, and highly effective in driving sales.

Last-Mile Logistics

Chinese consumers expect rapid, reliable delivery regardless of location. QIVA works with specialist logistics partners to provide secure, temperature-controlled fulfilment that guarantees product integrity. This attention to detail safeguards compliance and cements brand trust at the crucial moment of delivery.

Trademark & Patent Protection

Intellectual Property is your most valuable asset. China operates on a “first-to-file” basis—meaning whoever registers first owns the rights, regardless of prior use. We manage this critical landscape comprehensively. We ensure early registration for trademarks (in English and Chinese) and patents covering formulations, devices, and packaging, securing your investment against local infringement.