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Alibaba Strategy

2023 traffic has governed the promotional language of the major platforms in China – none more so than Alibaba. With the cost of traffic becoming less and less affordable to the average seller, however, platforms have begun to lose their currency amongst sellers – the only winner for some time, has been Alibaba. But this is changing. When you walk…

What Alibaba/Tmall's change of strategy tells us about the nature of selling to Chinese consumers.
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Digital Payments

Where the West has been replacing bank-based magnetic stripe cards with chips, China has been doing something much more profound and exciting: transforming its payments system with digital wallets and QR codes, owned by their big tech firms. Alipay runs through Alibaba (China’s own Amazon) and WeChat pay runs through Tencent (China’s version of Tencent).   Despite having the largest card network…

China's digital payment systems, enabling direct-to-consumer trading. Black and white photo of hands holding a personal device (iPhone) and scanning a QR code for payments.
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Top Management Strategies

How to prevent counterfeiting in Healthcare in China: our top management strategies

Hands sort through daily medications, feature for an article on top management strategies.
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Self-Care

What is the self-care opportunity for pharma & CH brands in Asia?

Hands reaching for lotion bottles. Feature image representing an article on Self-care in Asia and the growing healthcare market in China.
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D2C vs Marketplace

How to choose between D2C and Marketplace eCommerce in Asia?

Customer viewing phone in a retail environment, feature image for an article on DSC vs Marketplace
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Why Omni-Channel

Why omni-channel is THE ONLY route to Health and Wellness growth in Asia

Why omni-channel is THE ONLY route to Health and Wellness growth in Asia
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