Our Work

Snack revolution

How Grenade expanded sales and marketing reach to overcome low consumer awareness in China

Business Impact

1269% growth in Tmall sales
4M engagements
1500% increase in search
a woman model displaying the Grenade bar product

    About Grenade:

  • Who:

    Fastest growing performance nutrition brand in UK

  • Why:

    Inspire fitness goals

  • How:

    Don’t do normal

Imperative for change:

Stagnant sales and low brand awareness – Grenade wanted to find a partner who could offer a comprehensive solution for their Asian market needs.

Grenade advert of the bars
advert of a woman working out showcasing Grenade's product

Our Solution:

Portfolio strategy:

We changed focus from spreads to protein bars, increasing average transaction value and improving profitability

UGC to drive traffic:

We generated over 4M engagements to create organic buzz and drive traffic to Grenade’s flagship store

Content marketing:

We built a community of loyal advocates across five major social media channels, leveraging their storytelling power to create trust

Search optimisation:

We captured traffic looking for healthy snacks and protein bars, driving up store visits and UV

A woman displaying the grenade product

Client Feedback

“As brand owners, we look for global solutions that meet local market needs. We want to work with one partner that delivers consistency and consistently…and that’s exactly what we get with QIVA. They have taken our brief and run with it, taking us from a small cross-border presence to full-scale domestic coverage through new distribution partnerships”.

Head of International Sales
Grenade