Fastest growing performance nutrition brand in UK
Inspire fitness goals
Don’t do normal
Imperative for change:
Stagnant sales and low brand awareness – Grenade wanted to find a partner who could offer a comprehensive solution for their Asian market needs.
We changed focus from spreads to protein bars, increasing average transaction value and improving profitability
UGC to drive traffic:
We generated over 4M engagements to create organic buzz and drive traffic to Grenade’s flagship store
We built a community of loyal advocates across five major social media channels, leveraging their storytelling power to create trust
We captured traffic looking for healthy snacks and protein bars, driving up store visits and UV
“As brand owners, we look for global solutions that meet local market needs. We want to work with one partner that delivers consistency and consistently…and that’s exactly what we get with QIVA. They have taken our brief and run with it, taking us from a small cross-border presence to full-scale domestic coverage through new distribution partnerships”.