Our Work

Nando's

How Nando’s has used nostalgia to turbo charge its grocery business in China

Business Impact

285% increase in search
200% increase in customers
208% increase in GMV
Bowl of food and Nando's sauce

    About Nando's:

  • Who:

    Multinational fast food chain

  • Why:

    Bringing people and communities together

  • How:

    Creating memorable experiences

Imperative for change:

Nando’s wanted to leverage their overseas popularity with Asian consumers to create new growth in Asian markets.

Nando's sauces
Bowl of food and nando's sauce

Our Solution:

Customer targeting:

We targeted former international students with memories of Nando’s, creating a community with shared experiences of Nando’s

Data-led decision-making:

We introduced sales and marketing analytics to generate insight and guide decision-making

Brand amplification:

We worked with key opinion leaders on strategic social channels to amplify and drive traffic to online and offline channels

Channel management:

We optimised eCommerce store searchability and design, introducing new tracking methods to follow consumer behaviour

Nando's sauce playing hockey

Client Feedback

“We have seen measurable impact across sales and marketing metrics since starting to work with QIVA. As a brand, we are all about working globally and acting locally. With QIVA as our partner, we feel really confident in our local execution”

Head of International Markets