Our Work

Iron women

How Floradix became the market leader in iron supplements through integrated sales & marketing

Business Impact

> 20M RMB: Tmall Global sales on 11/11/20
> 15M: SoMe engagements in the lead up to 11/11
> 34,000 bottles of Floradix sold within seven minutes
Drum award
display of Floradix product
a woman model displaying the Floradix product

    About Salus:

  • Who:

    Herbal health food manufacturer from Germany, famous for their Floradix brand

  • Why:

    To inspire healthy living while protecting nature and the environment

  • How:

    Using the highest standards of quality, social responsibility and environmental protection in plant cultivation

Imperative for change:

Salus Haus – owner of the Floradix® brand – wanted to scale its presence in China by driving demand for its iron tonic.

display of Floradix product

Our Solution:

Precision through data:

We used little data to identify performance issues and opportunities for immediate growth; both inside and outside the eCommerce ecosystem.

Improved conversion:

We used little data to identify a link between consumer demands for health and beauty. We used this theme to expand our target audience reach and double conversion rates.

eCommerce optimisation:

We optimised the Flagship store, from search to onsite marketing, leading to a 370% increase in sales during 11.11.

Digital amplification:

We worked with > 500 key opinion leaders to create high quality, organic content that spoke to the needs of Salus’ target consumer group.

display of Floradix product

Client Feedback

"Salus commissioned QIVA to implement a plan to increase consumer demand for the Floradix brand. Working with QIVA, we have strengthened our capability and the results have been fantastic. It’s a great pleasure working with Ellie and team. We can absolutely recommend their services"

Head of Asia & Greater China
banner advert of Floradixflordix postcard of product