Herbal health food manufacturer from Germany, famous for their Floradix brand
To inspire healthy living while protecting nature and the environment
Using the highest standards of quality, social responsibility and environmental protection in plant cultivation
Imperative for change:
Salus Haus – owner of the Floradix® brand – wanted to scale its presence in China by driving demand for its iron tonic.
Precision through data:
We used little data to identify performance issues and opportunities for immediate growth; both inside and outside the eCommerce ecosystem.
We used little data to identify a link between consumer demands for health and beauty. We used this theme to expand our target audience reach and double conversion rates.
We optimised the Flagship store, from search to onsite marketing, leading to a 370% increase in sales during 11.11.
We worked with > 500 key opinion leaders to create high quality, organic content that spoke to the needs of Salus’ target consumer group.
"Salus commissioned QIVA to implement a plan to increase consumer demand for the Floradix brand. Working with QIVA, we have strengthened our capability and the results have been fantastic. It’s a great pleasure working with Ellie and team. We can absolutely recommend their services"