Our Work

Iron women

How Floradix became the market leader in iron supplements through integrated sales & marketing

Business Impact

> 20M RMB: Tmall Global sales on 11/11/20
> 15M: SoMe engagements in the lead up to 11/11
> 34,000 bottles of Floradix sold within seven minutes
Drum award
display of Floradix product
a woman model displaying the Floradix product

    About Salus:

  • Legacy:

    > 100 years

  • Portfolio:

    > 100 natural healing products

  • Export:

    > 80 territories

  • Mission:

    At one with nature and dedicated to healthcare

Imperative for change:

Facing market share losses in China, Salus Haus – owner of the Floradix® brand – needed to increase consumer demand and improve conversion rates.

display of Floradix product

Our Solution:

Precision through data:

We used little data to identify performance issues and opportunities for immediate growth; both inside and outside the eCommerce ecosystem.

Improved conversion:

We analysed consumer commentary across sales and marketing platforms to discover a disproportionate link between iron and ‘beauty from within’; historical positioning was talking past these concerns.

Integrated sales & marketing:

We worked hand-in-hand with Salus’ TP to ensure precision of positioning, messaging and design, while building a cross-platform analytics tool for measurement of sales and marketing performance.

Cultivated trust and engagement:

We vetted and selected > 500 key opinion leaders across three strategic platforms, creating high quality, organic content to build associations between Salus and the pain points of its target customer group.

display of Floradix product

Client Feedback

"Salus commissioned QIVA to undertake data-led research into our marketing and eCommerce operations in China and create an implementation plan to increase consumer demand for the Floradix brand. QIVA has subsequently partnered with us to execute our marketing plan, working alongside our team in China to strengthen our capability in integrated sales and marketing.

It’s been a great pleasure working with Ellie and team - exchanging ideas, reviewing marketing strategies and developing successful campaigns for the Chinese market. They were always available and very motivated to drive this project. We can absolutely recommend their services and would seek their advice for future topics."

Head of Asia & Greater China
banner advert of Floradixflordix postcard of product