Ideas

Ideas

Innovation requires actionable and differentiated ideas - the kind that excite customers and bring new categories and markets into being.

How China’s digital payment system enables direct-to-consumer trading in China - Featured Shot

How China’s digital payment system enables direct-to-consumer trading in China

What Alibaba/Tmall's change of strategy tells us about the nature of selling to Chinese consumers - Featured Shot

What Alibaba/Tmall's change of strategy tells us about the nature of selling to Chinese consumers

Is China still a key market for European pharma? Here’s the healthcare industry outlook- Featured Shot

Is China still a key market for European pharma? Here’s the healthcare industry outlook

What is the self-care opportunity for pharma & CH brands in Asia?- Featured Shot

What is the self-care opportunity for pharma & CH brands in Asia?

How to prevent counterfeiting in Healthcare in China: our top management strategies- Featured Shot

How to prevent counterfeiting in Healthcare in China: our top management strategies

How to choose between D2C and Marketplace eCommerce in Asia? - Featured Shot

How to choose between D2C and Marketplace eCommerce in Asia?

Why omni-channel is THE ONLY route to Health and Wellness growth in Asia- Featured Shot

Why omni-channel is THE ONLY route to Health and Wellness growth in Asia

Growing your eCommerce market share in APAC? Here are the big numbers you need to pay attention to- Featured Shot

Growing your eCommerce market share in APAC? Here are the big numbers you need to pay attention to

Top eCommerce mistakes: your guide to avoiding the biggest pitfalls- Featured Shot

Top eCommerce mistakes: your guide to avoiding the biggest pitfalls

What does DTC mean for your eCommerce approach and how can you deliver this globally?- Featured Shot

What does DTC mean for your eCommerce approach and how can you deliver this globally?

Interest algorithms vs search algorithms - which eCommerce strategy is right for your business?- Featured Shot

Interest algorithms vs search algorithms - which eCommerce strategy is right for your business?

What are the differences between eCommerce in Europe vs. China or Asia? It all lies in the customer journey.- Featured Shot

What are the differences between eCommerce in Europe vs. China or Asia? It all lies in the customer journey.

Sow, Seed, Harvest: Want to generate more sales on Tmall? Take it back to basics.- Featured Shot

Sow, Seed, Harvest: Want to generate more sales on Tmall? Take it back to basics.

What is innovation? Why does it happen and how can we be more innovative?- Featured Shot

What is innovation? Why does it happen and how can we be more innovative?

Small actions, big impact - how to harness the power of influencer marketing to grow your brand in China

Same game, different rules - why it pays to think like an investor when entering a new market- Featured Shot

Same game, different rules - why it pays to think like an investor when entering a new market

The power of brand theory: how do you build a brand in a new Asian market?

Little Data: the fastest way for your business to enter a new market- Featured Shot

Little Data: the fastest way for your business to enter a new market

What is the difference between Tmall and Tmall Global?- Featured Shot

What is the difference between Tmall and Tmall Global?

China's thirst for craft beer- Featured Shot

China's thirst for craft beer

China's fascination with 'stinky foods' - Featured Shot

China's fascination with 'stinky foods'

Key takeaways from China's 618 festival- Featured Shot

Key takeaways from China's 618 festival

China's growing appetite for plant-based foods- Featured Shot

China's growing appetite for plant-based foods

For all the tea in China: the traditional beverage gets a makeover for Gen Z consumers- Featured Shot

For all the tea in China: the traditional beverage gets a makeover for Gen Z consumers

The importance of pricing unity to brand growth in China

China's backlash against beauty ideals- Featured Shot

China's backlash against beauty ideals

Consumer retail culture and implications for product discovery- Featured Shot

Consumer retail culture and implications for product discovery

Inside China's health paradox- Featured Shot

Inside China's health paradox

What is driving Chinese consumers towards plant-based alternatives and what are the implications for your brand?

What was new about Single’s Day 2020 and what are the implications for the future of e-commerce? - Featured Shot

What was new about Single’s Day 2020 and what are the implications for the future of e-commerce?

How COVID is shaping Chinese consumer mind-set and how businesses should respond- Featured Shot

How COVID is shaping Chinese consumer mind-set and how businesses should respond

What does the transition of ‘post-50’ shoppers to online mean for your business?- Featured Shot

What does the transition of ‘post-50’ shoppers to online mean for your business?

Why live-streaming can be an effective tool for brand growth

The importance of the collective and connected individual to marketing- Featured Shot

The importance of the collective and connected individual to marketing

Maximising the value of partnerships in a new market- Featured Shot

Maximising the value of partnerships in a new market

How to build an unfair advantage- Featured Shot

How to build an unfair advantage

Five principles of effective channel and distribution management- Featured Shot

Five principles of effective channel and distribution management

Which customer decisions matter most for your business?- Featured Shot

Which customer decisions matter most for your business?

Why asking ‘so what?’ is good for strategy- Featured Shot

Why asking ‘so what?’ is good for strategy

Our videos

Alibaba Gateway to Growth

Understanding the China opportunity with Ellie Adams, Founder & CEO of QIVA Global

Iron women main case

Beauty is within

QIVA Global’s award-winning marketing campaign for Floradix in China.

Think Independently display

China health and wellness trends

This video digests emerging data from China’s most recent online shopping festival.

woman jogging

Selling to the Health & Wellness Consumer

With a market size > $400Bn USD, the China health & wellness market is hard to ignore.

red and silver paper boats

Strategy for the Chinese Market

QIVA Global shares strategy tools used by leading consultancies and demonstrates their application in the Chinese market.

QR codes with glass ball

Create a Sales Strategy for the Chinese Market

QIVA Global presents alongside Kristina Coluccia of Woodburn, sharing in-market perspectives of the trade-offs between distribution and eCommerce.

woman on an exercise ball

Vitafoods Europe 2020: Sports Nutrition in China

QIVA Global presents at Vitafoods on the sports nutrition market opportunity in China, incorporating market analysis, trends and routes to market.

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