Our Work

Offline-to-online retail

How Kleiner Fuchs created a physical retail presence in China while selling cross-border

Business Impact

120: physical retail channels in mainland China
400%: increase in turnover from access to offline channels
Enhanced trust & branding: gained through presence in China’s leading mother & baby retailer
a baby pointing at the camera

    About Kleiner Fuchs:

  • Legacy:

    German start-up

  • Portfolio:

    <50

  • Export:

    2 territories

  • Mission:

    Mums deserve the best

Imperative for change:

The mother & baby market in China continues to show bias to products that can be physically experienced. Limited to cross-border trade given complex regulatory requirements, Kleiner Fuch knew it had to develop its physical presence to win trust.

Our Solution:

Physical channels compliant with CBE regulation:

We helped Little Fox establish the legal framework required for CBE fulfilment and created an integrated sales and marketing channel through WeChat

Partnerships:

We used our network of retailers and distributors to negotiate physical presence for Little Fox in leading mother & baby stores, such as Lollipop

Cross-border compliance:

We designed and implemented processes whereby customers could experience products physically, while purchase and fulfilment continued to transact cross-border ensuring 100% compliance

advert of O2O retail phone site
baby shop
employees working in a factory

Client Feedback

感谢QIVA团队针对小可狸母婴优选项目从欧洲采购,跨境供应链建立以及销售小程序设计开发等一站式服务。并感谢QIVA团队高品质和高效率的服务,也感谢项目进展中令人舒适愉悦的沟通。

CEO
Kleiner Fuchs